Evidence has shown that successful investors have typically developed a written plan identifying their financial goals. While there are no magical formulas to make one a successful investor, a well defined investment plan can be as easy as six simple steps:
- Outline your goals. Determine your investment goals, assess whether you’re investing for college, retirement, a home or a combination. By identifying your goals, an investment strategy can be structured to provide a road map to achieve investment success.
- Know your time horizon. How long do you have until you’ll need the money? Setting time frames for each of your goals is key because it can help determine how long your money can be working for you. Determining a time frame for each of your goals will guide you as you select the investment options.
- Identify your style. As you begin your journey into the world of investing, it is important to understand what your investment style is, in other words, what is your risk tolerance? Some investors are risk takers by nature, while others prefer the security of cash in the bank. Most investors fall somewhere between these extremes. They are willing to assume some risk and understand the potential rewards associated with it. One’s style is determined by age, personality, financial experience, and financial circumstances.
- Determine your asset allocation. Asset allocation is the way in which you apportion money across various classes of investments, including stocks, bonds and cash reserves. The objective is to select an allocation that supports one’s goals at a comfortable level of risk.
- Diversify your portfolio. You can reduce the level of market risk in investing by distributing investment dollars among different markets, industries and sectors.
- Monitor performance. Spend some time reviewing your overall portfolio performance. Don’t focus on one investment; rather keep your eye on the big picture. If your portfolio begins to drift from the selected allocation, evaluate your preference and rebalance.
Achieving your financial goals through a defined investment plan will be an evolutionary process and success will not happen overnight.
The asset allocation decision, or how a portfolio’s investments are divided among different asset classes, has the largest impact on overall performance of your account. According to Markowitz’s 1990 Nobel Prize winning theory, almost 92% of your investment returns depend on how your assets are allocated among the different classes, while only 2% is due to the actual stocks and bonds you choose to buy. Asset allocation has a more significant affect on performance returns than industry weighting, stock selection, market timing or any other portfolio management decision.
Your asset allocation should reflect your current investment objective. An investment mix that suited you when you began investing may not be appropriate today. Just as one progresses through an evolutionary life cycle, your investment objective will encompass a similar pattern of change. Major changes in your personal life, financial situation and time horizon can make your investment mix obsolete. Your investment plan is a long-term investment commitment and should not be altered because of short-term performance or to follow a group mentality.
The goal of diversification is to protect the value of your overall portfolio against a decline of price in a single security and/or a market sector downturn. When a portfolio is diversified, investable dollars spread across different asset classes or types of securities, the different investment alternatives tend to counterbalance one another and help reduce risk. Diversification cannot eliminate the risk of fluctuating prices but it can reduce overall portfolio volatility.
Cash reserves: Cash reserves are monies that you don’t need to invest or spend immediately, yet you want this cash to be earning as much interest as possible until the investment decision is made. Cash reserves are noted for their liquidity, stability and in most instances, safety is a consideration. Three of the most popular cash reserve instruments are money-market funds, certificate of deposits and short-term Treasury Obligations.
Bonds: Bonds are debt securities, the holder of a bond is a creditor of the issuing entity. The bond represents a loan of the issuer and the holder is entitled to a specified rate of interest over a specific time period in addition to the face value of the instrument at maturity. Bonds are ordinarily chosen for the potential fixed income and capital preservation they may offer. However, this doesn’t mean that bonds are without risk. When considering bond investments it is important to analyze the five types of risk:
- Credit risk/quality: If the issuer is unable to pay interest and principal when due, the bond is in default. The smaller the chance that the issuer will go into default, the higher the bond’s quality.
- Liquidity Risk: This is the risk that, should you want to sell your bonds before maturity, you won’t be able to find a buyer. Other things being equal, those bonds which are less liquid typically offer potentially higher yields to compensate the investor for the added risk.
- Interest Rate Risk: If interest rates rise, bond prices usually decline. If interest rates decline, bond prices usually increase. Thus the longer a bond’s maturity, the greater the impact a change in interest rates can have on its price. If you don’t hold the bond until maturity you may experience a gain or loss when you sell the bond.
- Prepayment Risk: Some bonds have call provisions. Prepayment risk is the risk that the issuer of a security will repay principal prior to the bond’s maturity date, thereby changing the expected payment schedule of the bonds. In essence, the call provision allows the issuer to pay off the existing bonds and than re-borrow the face value at a lower rate.
- Reinvestment Risk: During periods of declining interest rates, investors may be forced to buy new bonds at lower, prevailing interest rates as existing investments reach maturity and/or are called.
Stocks: Common stocks are equity securities as they represent partial ownership in the issuing corporation. Stocks offer two components of return: dividends and capital gain or loss. Neither the stock’s future price nor the payment of future dividends is guaranteed. In assuming this risk, the stockholder usually has the opportunity to earn greater investment returns than those provided with cash reserves and bonds.
A mutual fund is an investment company that pools the money of many investors and invests in diversified portfolios of stocks and/or bonds. The primary advantages of a mutual fund are that they offer professional investment management, research and record-keeping. Challenges associated in the ownership of a mutual fund are that the investor can not control what assets are held and it may be difficult to match individual investment objectives and philosophies with those of a mutual fund. Mutual funds are often used if the dollar amount to invest is limited or expertise in a special field of investing is required, (international, alternative investments, real estate).
An ETF is a collection of securities that tracks, and is intended to represent the performance of a broad or specific segment of the market. Like index mutual funds, ETFs allow investors to track hundreds of domestic and international indexes, including the S&P 500® and the Dow Jones Wilshire 5000SM, as well as specific sectors or industries (e.g. utilities, technology or healthcare). Like individual stocks, ETFs give investors the flexibility to buy and sell on the major stock exchanges throughout the day, at the current market price.
Compounding lets you earn interest on your interest. The way your money may grow through compounding is the greatest single benefit a long-term investment plan can offer.
Let’s evaluate two individuals who invest on an annual basis for a specified period of years.
Jane began investing, at age 22, $1,000 per year and earned a hypothetical 8% growth rate on her investment. She continued to contribute every year between the ages of 22 and 65, for a total contribution of $43,000. At age 65, she will have $279,781.
Dick started investing, at age 32, $1,000 per year and earned a hypothetical 8% growth rate on his investment. He continued to contribute every year between the ages of 32 and 65, for a total contribution of $33,000 (or $10,000 less than Jane). At 65 he will have $122,346, which is approximately $157,435 less than Jane.
Assumes $1,000 annual contribution and 8% growth rate, is not representative of any specific investment. Your plan's performance will vary.
There is no guarantee that you will be able to attain 8% annual rate of return. This example is for illustrative purposes only.
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